If you own an e commerce site you would surely know what it means to be marketable. Whether you are selling products or providing different kinds of services, your business need to stay ahead of the competition so you will be easily noticed by your market. Most marketing experts also recommend that site owners and business owners stay “fashionable.” This basically means that every information in their websites, blog sites or money sites must not just be informative but are also updated, trendy and suitable for the target market. So how does one stay fashionable despite a tight competition between businesses? Here are some tips:
- Read sites similar to yours and find out how these sites manage to tick. You can check your site’s standings or conversions through the use of online tools and see how important it is so keep your site updated and competitive.
- You may also want to keep with the latest news about your niche and the only way to get the most updated and freshest news is to create an email alert. Depending on your email subscription, there are different ways that you can subscribe to email alerts for the topics that concerns your niche. Be sure to include all the topics that will affect your products and your services right away.
- Spend time in evaluating your products or services. Take customer satisfaction surveys seriously and take time to learn about what ticks and what clicks to your customers. You will find that when you consider customer opinions in making new products and developing your services, you will be able to successfully create the best products that will be appreciated by your customers.
- Another way to stay fashionable is to find time to improve your site. This means an overhaul of the content as well as improving the usability of your site. You may start by improving your home page together with all other pages of your site. Your contact page must also be updated with the correct phone number, business address and email contact details. Review your site from top to bottom and update any outdated information.